We've been rescue/adoption people for nearly 25 years and are the founders of two 501(c)(3) organizations: one a rescue & adoption charity; one which operated a nonprofit, low-cost, feline spay/neuter clinic. We've lectured on early-age spay/neuter and TNR at a statewide veterinary conference at Purdue Veterinary School. We founded the Indy Pets ALIVE! coalition. We've been featured in numerous radio, television, newspaper and magazine pieces on animal welfare. We've lobbied at the state and city levels for improved conditions for animals & tougher penalties for violators. We've helped our city (Indianapolis) fix many of its animal-related shortcomings. We've organized and conducted a large-scale puppy-mill raid and have worked with law enforcement on animal-related investigations. We've lectured civic groups, schools and colleges on animal welfare and on ethics in business. My wife, a retired ICU/organ transplant nurse, and I, a long-time broadcaster, are the owners of a successful media-related 28-year-old company which affords us the ability to devote 100% of our time to animal causes.
Since we began in animal welfare back in the early '80s, we've fought pet odors. Beginning in 1987 or so we founded Four On The Floor™ Pet Products and we began our search for a formula that would be effective on these odors, not just for our own use, but for use as a tool to help keep animals in their forever homes...and out of shelters. We tried literally every product we could find, both those available to the general public and many, many products that are only available to licensed cleaning professionals and sanitation engineers. Like you, I bet, we discovered that virtually none of the products worked. Now, after so many years of working at this, we have finally come up with what can only be called the Holy Grail of pet odor neutralization: a product which in the past 2˝ years has NOT ONCE failed us or anyone else who has used it.
We have recently been issued registered trademark status in the USA on the product's name, DooDoo Voodoo®, and on our tagline, "It's Science, But It Works Like Magic!®" We are about to be issued the same status in Canada and are beginning the process of protecting our brand outside North America.
The product is virtually all-natural. I say "virtually" because DooDoo Voodoo contains a small amount of two types of soap, neither of which occurs in nature.
DooDoo Voodoo uses radically different chemistry as compared to all the other odor neutralizers you're familiar with. It is not a cover-up. It does not purport to contain so-called beneficial bacteria or enzymes. It is a catalyst that causes a chemical reaction with whatever organic soil it's introduced to (urine, feces, vomit, blood, etc., both animal and human; DooDoo Voodoo even recently eradicated coyote urine odor in carpet and pad). Remember in science class when we all learned that matter is neither created nor destroyed, it just changes form? This exactly describes DooDoo Voodoo's action. After it does its job, the organic odor-causing compounds cease to exist in their present state. The only by-products of DooDoo Voodoo's action are oxygen and water, so it can be used on any water-safe substrate.
While we don't represent DooDoo Voodoo as a true "sanitizer," it is a strong germ killer of many common germs (though we have not had it tested for serious germs like parvovirus), so if diluted correctly it can be used as a whole-facility cleaner. It doesn't leave behind a sour smell like bleach can; in fact, it barely leaves behind any immediate scent at all...and what does linger dissipates as DooDoo Voodoo dries. Once it's completely dry, there is no remaining fragrance (or odor). As a veterinary technician with decades of experience recently remarked, "It just does its job and goes away." (This technician does rescue for special-needs cats, many of whom are incontinent, and ferals who stand a chance of being socialized. She used DooDoo Voodoo and said simply, "Oh my God. This stuff is AWESOME!") At our spay/neuter clinic, we used DooDoo Voodoo daily on our cage banks, floors, metal surfaces and more. Even though we performed as many as 72 feral spay/neuters in a day, we never had lingering odors and to this day the facility exhibits no odors whatsoever (due to lack of outside funding, we were forced to close our clinic in May, '04).
A full-time feral cat caretaker who allows ferals to come and go from her concrete basement had tried everything she could get her hands on, but still had feral odors. We provided her DooDoo Voodoo, she misted it everywhere in her basement and later remarked, "I'm not saying it smelled a little better. I'm saying there was NO ODOR WHATSOEVER."
We have so much confidence in DooDoo Voodoo that in our home, if one of our rescued cats urinates on the carpet, we at times don't even bother blotting it up—we just apply DooDoo Voodoo and walk away. You might think this is gross, but the reason we are comfortable doing it is that we understand that after DooDoo Voodoo's chemical reaction, the urine and associated bacteria cease to exist, so there's nothing "gross" left behind. It's never a bad thing to blot up as much as you can, but DooDoo Voodoo precludes the necessity to always do so.
Our impetus for continuing our work on DooDoo Voodoo for nearly two decades has always been first and foremost to help save animals' lives. As you're well aware, indiscriminate urination is a major cause of companion animal relinquishment and subsequent euthanasia. (I am a former board member of a large humane society, so I've seen this firsthand, both as a long-term animal welfare advocate & adoption counselor, and as a board member poring over spreadsheets.) We have always known that if we could give pet owners an effective tool that allowed them to peacefully coexist with indiscriminate urination, they would be dramatically less likely to relinquish their animals. We have now developed such a tool.
We've been selling and giving out DooDoo Voodoo over the past couple years, but not on a large scale. DooDoo Voodoo is doing quite well at the largest veterinary clinics in Indianapolis, plus we've had glowing reports from those around the USA who have purchased DooDoo Voodoo after finding our site through a search engine or seeing our ads (such as in the Best Friends magazine). We are finalizing the e-commerce abilities of our website and hope to have online credit card processing live within the next week or so. DooDoo Voodoo is available for resale to qualified pet products stores (though not those which sell animals), animal welfare 501(c)(3) organizations and veterinary clinics.
Up to the limits established by federal tax laws, we use the money raised by the sale of DooDoo Voodoo to help further the mainstream animal welfare causes we believe so strongly in. Promotion of shelter/rescue adoptions, promotion of pet ownership as a lifetime commitment, promotion of spay/neuter in general and early-age spay/neuter in particular, promotion of shelter medicine programs at veterinary schools, promotion of the legalization and practice of TNR, behavior counseling, coalition building, etc., are all ways we've discussed that DooDoo Voodoo's proceeds can help improve and save animals' lives. We've been putting our own money where our mouths are for nearly a quarter century; now DooDoo Voodoo can help us do even more.
After reading all this, you may be thinking that DooDoo Voodoo sounds too good to be true. I assure you, however, that every word I've written IS true. I give you my word, which means a lot to me, that DooDoo Voodoo is every bit as effective as I represent it to be. Add in all the good that the DooDoo Voodoo revenue can do and you have a truly winning combination for all parties, both two-legged and four-legged.
We are beginning to place ads in publications that can reach the largest numbers of folks who can benefit from what DooDoo Voodoo offers. In addition, we're seeking as much editorial coverage as we can garner. It is our hope that despite the "commercial" nature of the sale of DooDoo Voodoo, you will see the benefits it offers pets and other animals everywhere, and thus will help us spread the word about its availability.
If you have any questions, feel free to contact me on my direct line at 317-594-0937 or on my cell at 317-440-2992. The DooDoo Voodoo phone number for publication is 1-866-29-NOPEE or 317-35-NOPEE. The website is http://www.doodoovoodoo.com. The e-mail address for information is info@doodoovoodoo.com.
Sincerely,
Eric Smith
President
Four On The Floor